Wales Co-operative Centre
Canolfan Cwdweithredol Cymru

How can Fair Trade help my business?

In 2012 sales of Fairtrade certified goods reached £1.3 billion, a 12% increase on the previous year, proving people still want ethically produced goods.

• Stand out from the competition - stocking Fairtrade products can make your business more attractive to these consumers. Your organisation could benefit from increased sales and profitability
• Increase customer loyalty - your commitment to Fair Trade could increase customer retention which will reduce your marketing costs
• Recruiting staff and volunteers – may be easier if you show you are a caring and ethical employer, and staff/volunteer retention may also increase
• Positive public relations – tell the local press about your move to Fair Trade, as well as your funders and other stakeholders
• Live up to customer expectations – younger consumers expect companies to do business ethically and Fair Trade is one way to start
• If you stock a minimum number of Fairtrade products you could be featured in your local Fair Trade guide.
• Fair Trade products are often high quality as consumers are paying a small premium for them

How do I switch to Fair Trade?

See a list of Fairtrade products you could stock or provide for staff.

Adopt a Fair Trade policy for your business.